1. I would call that field of play--the place in which humans test their natural limits and often break them--science.
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2. Universities began learning the art of turning the insights of their researchers into large chunks of money by hiring more lawyers and making new kinds of deals, becoming experts in protecting intellectual property, installing startup incubators, and building research parks. Seen from this angle, it looks like universities and scientists aren't fighting against the profit motive; they've been infected by it.