Social media exploits and triggers the same psychological mechanisms that religions do—the more followers a person has, the more truth/knowledge we assume they possess. But the irony is that "truest" and most knowledgable of human beings have been, and remain, virtually unknown by the masses. Reality is a big "place", those who take the rarely trodden path, meet rare souls. The Art of Becoming: Creating Abiding Fulfillment in an Unfulfilled World