Question:- What are keywords? Why are they considered important in this domain?
Answer:- Keywords are the literal key search phrases users use to search for a product, brand, or anything of their choice. This forms to be the primary entity used when working with the concept of search engine optimization (SEO). A keyword has the utmost importance when used well and analyzed diligently; it has the ability to draw in a lot of organic traffic. This directly results in users landing on the website optimized for keywords in any search engine.
Question:- Where can all keywords be used to drive more traffic to a website?
Answer:- Keywords can be used in a variety of places such as: • Web page title • Web page URL • Meta description • Website content • Headings
Question:- What are the two main ways of Digital Marketing?
Answer:- This is one of the most important Digital Marketing interview questions and answers asked. So, answer this one wisely! There are inbound and outbound marketing techniques. In inbound marketing, the main focus is customer-centric, and the content is created around that, e.g., blogs, social media channels, and more. Outbound marketing deals with the direct need of the product and is usually distributed to a wideband audience, through billboards, televised advertisements, magazines, etc.
Question:- What are some of the most used Digital Marketing tools today?
Answer:- • Google Analytics • Ahrefs • Mailchimp • Google Keyword Planner • Kissmetrics • Keyword Discovery • SEMrush • Buffer App • AdEspresso
Question:- What is pay-per-click advertising?
Answer:- Pay-Per-Click is a Digital Marketing methodology that involves the advertiser paying the website owner a discussed amount of money every time the advertisement is clicked on by a user. Most Pay-Per-Click advertising is of three types. They are search ads, display ads, and social media ads. Search ads are found on platforms like google, bing, yahoo, etc. Third-party apps have display ads and platforms like Facebook, Instagram are for social media ads. Pay-per-click, along with cost per impression (CPM) is used to evaluate the cost-effectiveness and feasibility of internet ads and to keep the cost of conducting ad campaigns as minimal as possible when meeting defined goals.
Question:- Name some PPC (Pay-Per-Click) tools?
Answer:- iSpionage SEMrush SpyFu Unbounce Adbeat
Question:- What is black hat SEO?
Answer:- Black hat SEO is a method that hunts for soft spots in the algorithms of search engines to find a way to get the content rank. This creates a surge in the ranking, but it is short-lasting. It is considered unethical because it does not comply with the guidelines set by search engines altogether. Strategies such as link spamming and the addition of hidden links are often used in this methodology.
Question:- What is white hat SEO?
Answer:- White hat SEO is considered to be the most-used SEO technique across the globe, which makes use of various techniques to get a web page rank in search engines. The creation of top-notch content and HTML optimization, among others, are key in white hat SEO. It also creates a steady growth in the rank that lasts longer than other methodologies.
Question:- What is grey hat SEO?
Answer:- Grey hat SEO is a mixture of both black hat and white hat techniques. These techniques are used in collaboration to switch from one to the other in an attempt to get a web page rank. In the majority of cases, the outcome is a hit or a miss with this technique.
Question:- Can you mention some methodologies that can be used to improve conversion rates?
Answer:- For improving conversion rates, one can make changes to the visual aspects of a web page, everything from styling to modifying the page layout and functionality. Trying these out will ensure that there is an increase in conversion rates.
Question:- What is Google AdWords?
Answer:- AdWords is an advertising service provided by Google, which is used to cater to companies that are looking to assess their marketing outreach. It is considered to be one of the most widely used PPC systems today. A structured pipeline ensures that the companies can go about setting a threshold on payments, budgets, and more when users click on their advertisements.
Question:- Explain how AdWords work.
Answer:- Adwords is in charge of the advertising framework. If the deal is expensive, your advertisement will appear on the Google tab. Pay-per-click advertising is handled by Adwords, which means you pay the amount you specified if someone clicks on your ad as a result of a web search.
Question:- What is the difference between SEM and SEO, in brief?
Answer:- SEM • Search Engine Marketing • Used to gain website traffic by purchasing advertisements on various search engines. SEO • Search Engine Optimization • Primarily concerned with ranking a web page on the search engines.
Question:- What social media channels are popular today in terms of Digital Marketing?
Answer:- There are many channels in this pipeline, and the most popular ones are LinkedIn and Facebook. With the onset of influencer marketing, Instagram is showing wholesome potential as well.