Question:- Do you know about Googlebot?
Answer:- Googlebot is Google’s web crawler. It finds, crawls, and indexes web pages.
Question:- What is search engine submission?
Answer:- Search engine submission is the process of submitting your website to search engines to ensure that it gets crawled and indexed. Even though search engines are smart enough to find your website and index it easily, it is advisable to follow through with the search engine submission as you will get the opportunity to submit some useful information about your website from your end, and the search engines will alert you if potential errors are there on your site.
Question:- What is SERP?
Answer:- SERP stands for search engine results page. This is the page where users see all the results of their queries on search engines.
Question:- Can you explain the difference between organic and paid results?
Answer:- Both organic and paid results are types of search results on SERP shown on the basis of quality and relevance to the user query. Organic results are not paid to show up on SERP. It is very hard to rank high organically, and it requires SEO. Paid results require bidding on keywords, and based on the Max CPC (cost per click) and quality score, they are positioned above the organic search results on SERP, and these are paid advertisements. The more you score, the less money you need to pay.
Question:- What are on-page SEO and off-page SEO?
Answer:- On-page SEO is used to ensure that the website performance is improving and better by optimizing the meta tags and descriptions, page title, URL structure, keyword density, body tags, internal linking, images, etc. Off-page SEO involves activities such as guest blogging, reverse guest blogging, press releases, social networking, etc. These are done away from the website to promote and increase the visibility of the same.
Question:- Have you heard of Google Sandbox?
Answer:- While the existence of Google Sandbox has long been a subject of discussion, Google has not addressed the matter directly. It is theorized that new websites go through a probation period before they show up on SERPs. It is also believed that two important factors cause this filter to come to play—the active age of a domain and the keyword competitiveness. If the search frequency is higher for the keyword used, it is most likely that the filter will be put into effect for anti-spam purposes.
Question:- What is a domain name?
Answer:- On the Internet, a domain name is an address where the Internet users can access your website, and it includes web addresses, email addresses, and the addresses of the Internet protocols. It is basically a shortcut to the server that hosts your website. Without a domain name, one would have to enter the full IP address to visit a website. IP addresses are numerical labels and not very convenient for regular use. A domain name has two main elements: • The website’s name (g., Intellipaat) • The domain name extension (e.g., .com)
Question:- What is a URL?
Answer:- URL stands for Uniform Resource Locator. It is the complete address of a web page or a document on www. A URL contains the following parts: • Protocol: A method used to process the URL (https, http, etc.) • Domain: The domain name • Path/File: The exact location of a page, file, other assets, etc. • Query string: Parameters for dynamic data • Hash: A specific section of a web page
Question:- What are SEO-friendly URLs?
Answer:- URLs that are easily understandable by both search engines and users are SEO-friendly URLs. They will typically include keywords, and they are mostly self-explanatory and future-proof so that they will not become obsolete over the years).
Question:- What is web hosting?
Answer:- Web hosting is the www equivalent of buying a property. Web hosting companies will provide you with space to build your website. The server will have to be connected to the Internet for this hosting purpose.
Question:- What is DA?
Answer:- Here is another commonly asked SEO interview question. DA or domain authority (a metric developed by Moz) is a search engine ranking score, which ranges from 0 to 100. The score predicts how well a website will rank on SERP. The higher your DA, the better chances you have at ranking higher.
Question:- Explain the difference between DA and PA.
Answer:- While DA (domain authority) explains the authority of your entire website, PA (page authority) describes the authority of a specific page based on quality backlinks, social sharing, etc. The DA requires more time and effort than PA, but the former is more worthwhile in the long run. However, both are mutually beneficial.
Question:- What is TLD?
Answer:- Top-level domain (TLD) is the final extension of an Internet address, for example, .com, .net, .org, .co.in, etc.
Question:- What is ccTLD?
Answer:- In SEO, ccTLD, also known as the country code top-level domain, is a domain extension reserved for a country and has two characters. Here are a few examples for ccTLD: .it for Italy and .in for India.
