Answer:- In 2011, Google had changed the way it collects data from searches in the interest of protecting user privacy. From then, the keywords that result in a specific landing page are not provided in the Google Analytics Report. However, Google provides complete keyword data for AdWords advertisers, which has met with a lot of disapproval from SEOs.

Answer:- We can optimize a website with millions of pages by making use of the following: • Dynamic meta tags • Dynamic XML sitemap • Strong internal navigation structure

Answer:- We can improve the landing page quality by using the following: Reduced page load time A strong headline A supportive tagline Optimized user experience Fresh, original, and quality content Good visual imagery Clear CTAs Easy navigation No excessive links Trust symbols Brand connection Simple lead capture form Following Google guidelines

Answer:- Downloads, mobile ad clicks, flash elements, and video plays can all be predefined and tracked as ‘events’ in Google Analytics.

Answer:- Attribution models can be used to identify the right marketing channel for a business. The model comparison tool will allow the business to do a comparison among three distinct attribution models and measure the impact on how the company evaluates its marketing channels.

Answer:- Google introduced its Panda Update in 2011. It de-ranks or penalizes web pages lacking useful content or those pages with duplicate content.

Answer:- Google Penguin Update was introduced in 2012 to identify sites with spammy backlinks and to detect sites that use every other black-hat linking methods.

Answer:- The Hummingbird update is a Google Search algorithm that was introduced in 2013 to make searches more about context and less about keywords. Google now better understands the intent of the keywords used than just the keywords.

Answer:- The Mobilegeddon update focuses on the mobile-friendliness of a website for better SERP ranking as the number of people using Google on mobile devices has increased significantly over the years.

Answer:- The Google Pigeon update was introduced in 2014 to provide preference to local search results (location and distance are the key aspects of the search strategy here).

Answer:- A database is an organized collection of structured data that can be stored, easily accessed, managed, and retrieved digitally from a remote or local computer system. Databases can be complex and vast and are built with a fixed design and modeling approach. While smaller databases can be stored on a file system, large ones are hosted on computer clusters or cloud storage.

Answer:- A database is an organized collection of structured data that can be stored, easily accessed, managed, and retrieved digitally from a remote or local computer system. Databases can be complex and vast and are built with a fixed design and modeling approach. While smaller databases can be stored on a file system, large ones are hosted on computer clusters or cloud storage.

Answer:- A database management system or DBMS is system software that can create, retrieve, update, and manage a database. It ensures the consistency of data and sees to it that it is organized and easily accessible by acting as an interface between the database and its end-users or application software. DBMS can be classified into four types: • Hierarchical Database: It has a treelike structure with the data being stored in a hierarchical format. The parent in a database can have multiple children, but a child can have only a single parent. • Network Database: This type of database is presented as a graph that can have many-to-many relationships allowing children to have multiple children. • Relational Database: It is the most widely used and easy-to-use database. It is represented as a table and the values in the columns and rows are related to each other. • Object-oriented Database: The data values and operations are stored as objects in this type of database, and these objects have multiple relationships among them. RDBMS stores data in the form of a collection of tables. The relations are defined between the common fields of these tables. MS SQL Server, MySQL, IBM DB2, Oracle, and Amazon Redshift are all based on RDBMS.

Answer:- SQL stands for Structured Query Language. It is the standard language for RDBMS and is useful in handling organized data that has entities or variables with relations between them. SQL is used for communicating with databases. According to ANSI, SQL is used for maintaining RDBMS and for performing different operations of data manipulation on different types of data by using the features of SQL. Basically, it is a database language that is used for the creation and deletion of databases. It can also be used, among other things, to fetch and modify the rows of a table.