Answer:- Keyword stuffing is considered to be a form of the black-hat SEO method. Increasing the keyword frequency to rank for specific keywords is generally frowned upon and could get your website penalized.

Answer:- Google algorithm’s ability to identify different word forms on the basis of a particular word in a search query is called keyword stemming. This is done by adding prefixes, suffixes, pluralization, etc.

Answer:- Keyword prominence shows the prominent placement (on the header, in the opening paragraph, at the start of a sentence, in meta tags, etc.) of keywords within a web page.

Answer:- It is good to have three primary keywords and some secondary keywords, but it shouldn’t look unnatural within the content, and the number of keywords to be used depends on the content length, page flow, keyword difficulty, etc.

Answer:- Keywords can be made into a more specific combination of several words. These are called long-tail keywords. Long-tail keywords can be very specific and, hence, can be good for attracting quality traffic from people who are interested in that specific search query, and they are more likely to transform this kind of traffic into conversions.

Answer:- NAP (name, address, phone number) helps search engines to identify the list of businesses to be displayed for location-based searches.

Answer:- Get ready to face this important SEO interview question. The bounce rate is the percentage of visitors who exit the website from the landing page without visiting any other pages or without any activity. It is the ratio of a single-page session to all sessions on a website.

Answer:- HTML header tags are used to highlight the headings (h1 level) and the subheadings (h2–h6 levels) within the content of a web page. These tags are also called header tags or heading tags. If you skip from h1 to h3, the hierarchy will be broken, and it is not advisable for on-page SEO. Every page should possess only one h1 tag unless it is using HTML5, which allows for more.

Answer:- Meta titles (page titles) and meta descriptions are two different pieces of the HTML code, which are important when you are creating a web page. Much like the back-cover blurb of a book, these elements will tell users the title of the page they have landed on and will give them the summary of that page when it shows up on SERPs. This gives the users an idea of what your page is all about and whether it will be relevant for them to visit your website. Moreover, web browsers use the meta titles in the browser bars so that it is easy to distinguish between different tabs of different pages if the users have opened multiple tabs in a session. The page titles are also used when people bookmark a web page for future reference.

Answer:- Internal links are hyperlinks that connect one web page to another web page in the same domain. A well-planned internal linking structure can help users navigate the website without any confusion. It is a good practice to keep every important page within two–three clicks from the home page.

Answer:- Inbound links are links coming from another domain to your domain. Outbound links are links going out from your domain to another domain. Keeping a few outbound links to high-authority sites may be helpful, but excessive outbound links could hurt your SEO. So, you need to make sure to use nofollow links to avoid passing on the link juice.

Answer:- Inbound links are also known as backlinks and are links coming from another domain to your domain.

Answer:- Anchor texts are used by search engines to understand the context of the web page to which it is linking. The clickable text in a hyperlink is called an anchor text.

Answer:- Robots.txt is a text file that instructs web crawlers about the pages on your site to crawl or not to crawl.