Answer:- Inbound links are links coming from another domain to your domain. Outbound links are links going out from your domain to another domain. Keeping a few outbound links to high-authority sites may be helpful, but excessive outbound links could hurt your SEO. So, you need to make sure to use nofollow links to avoid passing on the link juice.

Answer:- Inbound links are also known as backlinks and are links coming from another domain to your domain.

Answer:- Anchor texts are used by search engines to understand the context of the web page to which it is linking. The clickable text in a hyperlink is called an anchor text.

Answer:- Robots.txt is a text file that instructs web crawlers about the pages on your site to crawl or not to crawl.

Answer:- Robots meta tags (or robots meta directives) provide a granular approach on how to crawl and index a page’s content, for example, FOLLOW, NOFOLLOW, INDEX & NOINDEX, etc.

Answer:- 301 redirect helps redirect users and search engines from an old URL to a new one. 301 redirect passes most of the link juice from the old page to the new page.

Answer:- Google Search Console (previously known as Webmaster Tool) is a free service by Google that allows users to monitor the health and visibility of their websites. It offers the following insights: • A confirmation that Google can find and crawl a site • Troubleshooting indexing issues • Re-indexing the fresh or updated content • Showing the backlinks to the site • Fixing problems in mobile usability, AMP, and other search features • Monitoring Google Search traffic data for the site: How often the site appears on SERP, which specific search queries show the site, how often users click through for those search queries, etc. • Alerts and notifications about spam, indexing problems, or other issues

Answer:- A search engine cannot understand an image or what it is about. So, to give it an idea, the image alt text helps. It is an HTML attribute. If for some reason, the image is unable to be displayed on a browser, one can read the alt tags and understand what the image is about. It even optimizes the image for image searches and can be a Google ranking factor as well.

Answer:- Forum posting is one of the off-page SEO techniques. You can join a forum and create a thread, or interact on an existing one, and engage with other users to have online discussions about topics. This is a good way to backlink to your site.

Answer:- Referral traffic is the visits that you get from uncrawlable websites like getting traffic from a link within an email or social media.

Answer:- This is again a common SEO interview question. Pay-per-click (PPC) is an advertising model in which an advertiser pays the publisher when the ad is clicked. This helps drive traffic to your website, and you only pay when users click on your ad.

Answer:- Click-through rate or CTR is the ratio of users who click on a specific link to the number of total users who view it on a web page or other medium.

Answer:- EMD stands for the exact match domain and is a domain name that includes the search phrase, for example, buyflipphones.com. It is just an example and not an existing domain name, but you get the point.

Answer:- • Execute SEO projects and campaigns to improve the website • Generate leads • Monitor and report the performance of projects and campaigns • Monitor team performance and guide the team • Optimize the website • Fill the content gap and track KPIs • Possess excellent communication skills • Collaborate with other teams