Answer:- Google Search Console (previously known as Webmaster Tool) is a free service by Google that allows users to monitor the health and visibility of their websites. It offers the following insights: • A confirmation that Google can find and crawl a site • Troubleshooting indexing issues • Re-indexing the fresh or updated content • Showing the backlinks to the site • Fixing problems in mobile usability, AMP, and other search features • Monitoring Google Search traffic data for the site: How often the site appears on SERP, which specific search queries show the site, how often users click through for those search queries, etc. • Alerts and notifications about spam, indexing problems, or other issues

Answer:- A search engine cannot understand an image or what it is about. So, to give it an idea, the image alt text helps. It is an HTML attribute. If for some reason, the image is unable to be displayed on a browser, one can read the alt tags and understand what the image is about. It even optimizes the image for image searches and can be a Google ranking factor as well.

Answer:- Forum posting is one of the off-page SEO techniques. You can join a forum and create a thread, or interact on an existing one, and engage with other users to have online discussions about topics. This is a good way to backlink to your site.

Answer:- Referral traffic is the visits that you get from uncrawlable websites like getting traffic from a link within an email or social media.

Answer:- This is again a common SEO interview question. Pay-per-click (PPC) is an advertising model in which an advertiser pays the publisher when the ad is clicked. This helps drive traffic to your website, and you only pay when users click on your ad.

Answer:- Click-through rate or CTR is the ratio of users who click on a specific link to the number of total users who view it on a web page or other medium.

Answer:- EMD stands for the exact match domain and is a domain name that includes the search phrase, for example, buyflipphones.com. It is just an example and not an existing domain name, but you get the point.

Answer:- • Execute SEO projects and campaigns to improve the website • Generate leads • Monitor and report the performance of projects and campaigns • Monitor team performance and guide the team • Optimize the website • Fill the content gap and track KPIs • Possess excellent communication skills • Collaborate with other teams

Answer:- If a page is accessible by several URLs or several pages have similar content (e.g., pages with both mobile and desktop versions), Google will see these as duplicates and will pick one as the canonical version to crawl unless you specify the canonical URL.

Answer:- This is again a sure-shot SEO interview question. When on a page all the subpages of your website are listed, it is called an HTML sitemap. It is helpful for the navigation of big websites with a lot of subpages. Generally, HTML sitemaps are placed in the footer of websites.

Answer:- It lists the web pages and the frequency of updates. It is also called an XML (extensible markup language) sitemap and is meant only for search engines. Through this, the search engines will know that they are supposed to crawl and index the important pages frequently.

Answer:- LSI (latent semantic indexing) keywords are the keywords that Google sees as semantically related to the topic. Most SEOs see them as related words and phrases. Despite this, being technically inaccurate, we will roll with that definition. But then again, John Mueller from Google is on a totally different page:

Answer:- Google algorithm is a set of rules, helping the search engine to find on the web the relevant search results to a search query by a user. It uses several factors to rank a web page for specific keywords. They are updated every year.

Answer:- Be prepared for this SEO interview question as well. White-hat SEO is a type of SEO that follows the guidelines of search engines. It doesn’t involve the manipulation of search engines to rank higher, deploying questionable methods. Black-hat SEO violates search engine guidelines and manipulates search engines to improve the ranking on the search engines. If a website is found guilty of keyword stuffing, cloaking, link exchange, link farming, PBN, buying links, link hiding, using doorway or gateway pages, etc., then it gets penalized.