Answer:- LSI (latent semantic indexing) keywords are the keywords that Google sees as semantically related to the topic. Most SEOs see them as related words and phrases. Despite this, being technically inaccurate, we will roll with that definition. But then again, John Mueller from Google is on a totally different page:

Answer:- Google algorithm is a set of rules, helping the search engine to find on the web the relevant search results to a search query by a user. It uses several factors to rank a web page for specific keywords. They are updated every year.

Answer:- Be prepared for this SEO interview question as well. White-hat SEO is a type of SEO that follows the guidelines of search engines. It doesn’t involve the manipulation of search engines to rank higher, deploying questionable methods. Black-hat SEO violates search engine guidelines and manipulates search engines to improve the ranking on the search engines. If a website is found guilty of keyword stuffing, cloaking, link exchange, link farming, PBN, buying links, link hiding, using doorway or gateway pages, etc., then it gets penalized.

Answer:- Google executives manually penalize websites when they are observed to be violating any Google guidelines. Notifications are sent via Google Search Console when such breaches happen. It takes so much time and effort to lift the penalization that it is better not to get penalized in the first place.

Answer:- Rich snippets are also called rich results. These are regular Google search results but with additional information shown on the SERP. This information is pulled from the structured data found in the HTML of the page. Rich snippets can have recipes, reviews, events, etc.

Answer:- Schema markup is a piece of code that you put on your site to help search engines display additional information to users on SERPs.

Answer:- Cloaking is a black-hat SEO technique used to display to users the content that is not what is presented to search engine crawlers to manipulate search engine rankings for certain keywords.

Answer:- Using a doorway page (gateway pages/portal pages/entry pages) is another means of implementing black-hat SEO to manipulate search engine rankings by creating low-quality web pages for particular phrases while sending visitors to a different page. Cloaking and redirecting pages are forms of doorway pages.

Answer:- E-A-T stands for expertise, authority, and trustworthiness and is mentioned in Google’s Quality Raters’ Guidelines to ensure that every website considers E-A-T for obtaining a good ranking.

Answer:- One can decrease the loading time by: • Optimizing CSS delivery to reduce HTTP request • Compressing images • Minifying code • Browser caching • Using external style sheets • Minimizing self-hosted videos

Answer:- This is typically one of the first-asked SEO interview questions. Google Analytics is a free web analytics tool offered that tracks and analyzes the performance of a website. The main purpose of GA is to help you make sound decisions to improve your site’s performance, drive traffic to it, and generate revenues for you.

Answer:- This SEO interview question will be asked to test your GA knowledge. So, don’t forget to read up on the following Google Analytics Reports: • Real-time Reports • Audience Reports • Acquisition Reports • Behavior Reports • Conversion Reports

Answer:- It is a conversion when a predefined Google Analytics goal is accomplished, for example, a user downloading an ebook, purchasing an item from your website, signing up for a newsletter, etc. Conversions can be easily tracked and monitored by Google Analytics under conversion reports. This SEO interview question is frequently asked during SEO interviews.

Answer:- You can get a website to rank on Google through the Google ranking factors. Google ranking factors affect where your website stands on SERPs. The higher your Google ranking, the better is the visibility of your website. Although no one concretely knows the most important Google ranking factors, user optimization, quality content, quality backlinks, mobile optimization, page speed, domain strength, domain authority, social signals, HTTPS, schema code, etc. are a few of the more obvious ones.