Answer:- Cloaking is a black-hat SEO technique used to display to users the content that is not what is presented to search engine crawlers to manipulate search engine rankings for certain keywords.

Answer:- Using a doorway page (gateway pages/portal pages/entry pages) is another means of implementing black-hat SEO to manipulate search engine rankings by creating low-quality web pages for particular phrases while sending visitors to a different page. Cloaking and redirecting pages are forms of doorway pages.

Answer:- E-A-T stands for expertise, authority, and trustworthiness and is mentioned in Google’s Quality Raters’ Guidelines to ensure that every website considers E-A-T for obtaining a good ranking.

Answer:- One can decrease the loading time by: • Optimizing CSS delivery to reduce HTTP request • Compressing images • Minifying code • Browser caching • Using external style sheets • Minimizing self-hosted videos

Answer:- This is typically one of the first-asked SEO interview questions. Google Analytics is a free web analytics tool offered that tracks and analyzes the performance of a website. The main purpose of GA is to help you make sound decisions to improve your site’s performance, drive traffic to it, and generate revenues for you.

Answer:- This SEO interview question will be asked to test your GA knowledge. So, don’t forget to read up on the following Google Analytics Reports: • Real-time Reports • Audience Reports • Acquisition Reports • Behavior Reports • Conversion Reports

Answer:- It is a conversion when a predefined Google Analytics goal is accomplished, for example, a user downloading an ebook, purchasing an item from your website, signing up for a newsletter, etc. Conversions can be easily tracked and monitored by Google Analytics under conversion reports. This SEO interview question is frequently asked during SEO interviews.

Answer:- You can get a website to rank on Google through the Google ranking factors. Google ranking factors affect where your website stands on SERPs. The higher your Google ranking, the better is the visibility of your website. Although no one concretely knows the most important Google ranking factors, user optimization, quality content, quality backlinks, mobile optimization, page speed, domain strength, domain authority, social signals, HTTPS, schema code, etc. are a few of the more obvious ones.

Answer:- While E-A-T is a good way to go about it, there are a few other factors that have been observed to give Google rankings a boost: • Content quality • Freshness and accuracy of the content • Authority of your domain for the topic • Quality backlinks

Answer:- • Lacking a unique title and description • No freshness and quality in content • Poorly written content • Using of very broad keywords • Keyword stuffing • Low-quality backlinks

Answer:- URLs should be: • Optimized for keywords • Simple • Short and easy to understand

Answer:- Competitive analysis is the process of analyzing a competitor’s performance and using the information to improve your site.

Answer:- Google Search Console records the pages that Google indexes. You can also use Google Search operators to manually check the list of all pages indexed.

Answer:- Mobile-first indexing is when Google predominantly uses your mobile version of the content to index and rank your website.