Answer:- • Lacking a unique title and description • No freshness and quality in content • Poorly written content • Using of very broad keywords • Keyword stuffing • Low-quality backlinks

Answer:- URLs should be: • Optimized for keywords • Simple • Short and easy to understand

Answer:- Competitive analysis is the process of analyzing a competitor’s performance and using the information to improve your site.

Answer:- Google Search Console records the pages that Google indexes. You can also use Google Search operators to manually check the list of all pages indexed.

Answer:- Mobile-first indexing is when Google predominantly uses your mobile version of the content to index and rank your website.

Answer:- Cross-linking is the process of linking one site to another.

Answer:- Google Fetch allows one to see whether a Googlebot can access a web page, how it renders the page, and whether any page resources are inaccessible to the bot.

Answer:- • Search Engine Journal • Search Engine Land • Search Engine Watch • Moz • HubSpot • Kissmetrics • Content Marketing Institute

Answer:- Google Knowledge Graph on SERPs shows up a visually appealing and graphical presentation of information relevant to search queries. It is a semantic search result gathered from different sources.

Answer:- HTTPS stands for Hypertext Transfer Protocol Secure, and it ensures secure communication on the World Wide Web. It encrypts the data between a user and the server.

Answer:- AMP or Accelerated Mobile Pages is an open-source project intended to help web pages load faster. Google reports that AMPs typically load within a second and use ten times lesser data than regular mobile pages.

Answer:- RankBrain is part of Google’s Hummingbird algorithm, and it interprets query searches and finds pages that may not have the exact words that were searched for.

Answer:- BERT stands for Bidirectional Encoder Representations from Transformers. A Deep Learning algorithm employed for Natural Language Processing, BERT lets Google make out what words mean with all the nuances of the context. It can handle entity recognition, question-answering, and parts-of-speech tagging, among others.

Answer:- SEO audit is the process of analyzing the health of a website, and it helps improve the health according to the insights received. There are multiple sections to it, such as on-page, off-page, and technical SEO audits.