Answer:- Google Knowledge Graph on SERPs shows up a visually appealing and graphical presentation of information relevant to search queries. It is a semantic search result gathered from different sources.

Answer:- HTTPS stands for Hypertext Transfer Protocol Secure, and it ensures secure communication on the World Wide Web. It encrypts the data between a user and the server.

Answer:- AMP or Accelerated Mobile Pages is an open-source project intended to help web pages load faster. Google reports that AMPs typically load within a second and use ten times lesser data than regular mobile pages.

Answer:- RankBrain is part of Google’s Hummingbird algorithm, and it interprets query searches and finds pages that may not have the exact words that were searched for.

Answer:- BERT stands for Bidirectional Encoder Representations from Transformers. A Deep Learning algorithm employed for Natural Language Processing, BERT lets Google make out what words mean with all the nuances of the context. It can handle entity recognition, question-answering, and parts-of-speech tagging, among others.

Answer:- SEO audit is the process of analyzing the health of a website, and it helps improve the health according to the insights received. There are multiple sections to it, such as on-page, off-page, and technical SEO audits.

Answer:- A link audit is an activity to evaluate the backlinks of your domain.

Answer:- Offered by Google, Rich Answer Box gives users direct and precise answers to their search queries. The answer will be given in a box at the top of a SERP.

Answer:- The Disavowal tool allows publishers to tell Google that they don’t want certain backlinks from external domains to be considered for their site ranking. Publishers can use this tool in case the backlinks are not reliable or adding value to their website.

Answer:- Guest posting is where you reach out to a relevant, quality website and offer to write content for it. It is a good way to drive traffic to your website by providing a contextual link within the content or in your bio. It is also a part of Content Marketing.

Answer:- We can increase the frequency of crawling by updating our pages regularly, adding fresh content, removing unnecessary pages, getting quality backlinks, ensuring that the server has no downtime, updating sitemaps, decreasing the loading time, etc.

Answer:- In 2011, Google had changed the way it collects data from searches in the interest of protecting user privacy. From then, the keywords that result in a specific landing page are not provided in the Google Analytics Report. However, Google provides complete keyword data for AdWords advertisers, which has met with a lot of disapproval from SEOs.

Answer:- We can optimize a website with millions of pages by making use of the following: • Dynamic meta tags • Dynamic XML sitemap • Strong internal navigation structure

Answer:- We can improve the landing page quality by using the following: Reduced page load time A strong headline A supportive tagline Optimized user experience Fresh, original, and quality content Good visual imagery Clear CTAs Easy navigation No excessive links Trust symbols Brand connection Simple lead capture form Following Google guidelines