Answer:- Offered by Google, Rich Answer Box gives users direct and precise answers to their search queries. The answer will be given in a box at the top of a SERP.

Answer:- The Disavowal tool allows publishers to tell Google that they don’t want certain backlinks from external domains to be considered for their site ranking. Publishers can use this tool in case the backlinks are not reliable or adding value to their website.

Answer:- Guest posting is where you reach out to a relevant, quality website and offer to write content for it. It is a good way to drive traffic to your website by providing a contextual link within the content or in your bio. It is also a part of Content Marketing.

Answer:- We can increase the frequency of crawling by updating our pages regularly, adding fresh content, removing unnecessary pages, getting quality backlinks, ensuring that the server has no downtime, updating sitemaps, decreasing the loading time, etc.

Answer:- In 2011, Google had changed the way it collects data from searches in the interest of protecting user privacy. From then, the keywords that result in a specific landing page are not provided in the Google Analytics Report. However, Google provides complete keyword data for AdWords advertisers, which has met with a lot of disapproval from SEOs.

Answer:- We can optimize a website with millions of pages by making use of the following: • Dynamic meta tags • Dynamic XML sitemap • Strong internal navigation structure

Answer:- We can improve the landing page quality by using the following: Reduced page load time A strong headline A supportive tagline Optimized user experience Fresh, original, and quality content Good visual imagery Clear CTAs Easy navigation No excessive links Trust symbols Brand connection Simple lead capture form Following Google guidelines

Answer:- Downloads, mobile ad clicks, flash elements, and video plays can all be predefined and tracked as ‘events’ in Google Analytics.

Answer:- Attribution models can be used to identify the right marketing channel for a business. The model comparison tool will allow the business to do a comparison among three distinct attribution models and measure the impact on how the company evaluates its marketing channels.

Answer:- Google introduced its Panda Update in 2011. It de-ranks or penalizes web pages lacking useful content or those pages with duplicate content.

Answer:- Google Penguin Update was introduced in 2012 to identify sites with spammy backlinks and to detect sites that use every other black-hat linking methods.

Answer:- The Hummingbird update is a Google Search algorithm that was introduced in 2013 to make searches more about context and less about keywords. Google now better understands the intent of the keywords used than just the keywords.

Answer:- The Mobilegeddon update focuses on the mobile-friendliness of a website for better SERP ranking as the number of people using Google on mobile devices has increased significantly over the years.

Answer:- The Google Pigeon update was introduced in 2014 to provide preference to local search results (location and distance are the key aspects of the search strategy here).