Answer:- Forum posting is one of the off-page SEO techniques. You can join a forum and create a thread, or interact on an existing one, and engage with other users to have online discussions about topics. This is a good way to backlink to your site.

Answer:- Referral traffic is the visits that you get from uncrawlable websites like getting traffic from a link within an email or social media.

Answer:- This is again a common SEO interview question. Pay-per-click (PPC) is an advertising model in which an advertiser pays the publisher when the ad is clicked. This helps drive traffic to your website, and you only pay when users click on your ad.

Answer:- Click-through rate or CTR is the ratio of users who click on a specific link to the number of total users who view it on a web page or other medium.

Answer:- EMD stands for the exact match domain and is a domain name that includes the search phrase, for example, buyflipphones.com. It is just an example and not an existing domain name, but you get the point.

Answer:- • Execute SEO projects and campaigns to improve the website • Generate leads • Monitor and report the performance of projects and campaigns • Monitor team performance and guide the team • Optimize the website • Fill the content gap and track KPIs • Possess excellent communication skills • Collaborate with other teams

Answer:- If a page is accessible by several URLs or several pages have similar content (e.g., pages with both mobile and desktop versions), Google will see these as duplicates and will pick one as the canonical version to crawl unless you specify the canonical URL.

Answer:- This is again a sure-shot SEO interview question. When on a page all the subpages of your website are listed, it is called an HTML sitemap. It is helpful for the navigation of big websites with a lot of subpages. Generally, HTML sitemaps are placed in the footer of websites.

Answer:- It lists the web pages and the frequency of updates. It is also called an XML (extensible markup language) sitemap and is meant only for search engines. Through this, the search engines will know that they are supposed to crawl and index the important pages frequently.

Answer:- LSI (latent semantic indexing) keywords are the keywords that Google sees as semantically related to the topic. Most SEOs see them as related words and phrases. Despite this, being technically inaccurate, we will roll with that definition. But then again, John Mueller from Google is on a totally different page:

Answer:- Google algorithm is a set of rules, helping the search engine to find on the web the relevant search results to a search query by a user. It uses several factors to rank a web page for specific keywords. They are updated every year.

Answer:- Be prepared for this SEO interview question as well. White-hat SEO is a type of SEO that follows the guidelines of search engines. It doesn’t involve the manipulation of search engines to rank higher, deploying questionable methods. Black-hat SEO violates search engine guidelines and manipulates search engines to improve the ranking on the search engines. If a website is found guilty of keyword stuffing, cloaking, link exchange, link farming, PBN, buying links, link hiding, using doorway or gateway pages, etc., then it gets penalized.

Answer:- Google executives manually penalize websites when they are observed to be violating any Google guidelines. Notifications are sent via Google Search Console when such breaches happen. It takes so much time and effort to lift the penalization that it is better not to get penalized in the first place.

Answer:- Rich snippets are also called rich results. These are regular Google search results but with additional information shown on the SERP. This information is pulled from the structured data found in the HTML of the page. Rich snippets can have recipes, reviews, events, etc.